The Tough Love Guide to Treating Your Business Like a Business

Are you worried that your equestrian business is just a glorified hobby?

Are you serious about building a real, thriving, and sustainable equine business — but unsure about how to make that happen?

A long-term, successful business in horses is every equestrian's dream. But statistically, for most people, this dream never becomes reality.

There are many reasons half of all businesses fail within the first 5 years, but most of them boil down to a lack of strategic direction. Without a clear roadmap, you might be feeling:

Overwhelmed, stuck on a hamster wheel
Confused about how to grow with your current capacity
Pulled in many directions, unsure about what to focus on first
Alone in an echo chamber of your ideas
Not making enough money to invest in your business
Unsure of how to make significant changes in the way you work

And, honestly? Maybe you’re scared. Believe me, I’ve been there.

The first online, self-paced business mentorship course that gives you the steps you need to set up your horse business for long-term success — no matter what stage of the game you’re in.

Get to Work Course

$49.00

One time

✓ Unlimited lifetime access

✓ 8 self-paced chapters

✓ Dozens of lessons

✓ Exclusive core offer pricing

Hi, I’m Kelly, Founder & CEO of Avenue Equestrian.

A woman in a burgundy dress and tan boots sitting on a wooden desk with a silver laptop on her lap in a wood-paneled room, with a painting, a hat, a vase, and a small horse figurine behind her.

I’ve helped build Fortune 500 businesses as well as those getting off the ground, and now I help equestrian business owners at all stages become confident leaders with a clear roadmap to success: in finances, leadership, relationships, and more.

After college, I quit riding to pursue a corporate career. I spent a decade as a strategist and manager for start-ups and big names, like IBM, but I was missing out on a big dream: to combine my two loves, horses and strategy. But even I had imposter syndrome — I knew I could do amazing things for other people’s businesses, but I was still scared about implementing for myself.

Fast forward four years (and plenty of blood, sweat, tears, trial and error), and I’m running the horse business I dreamed of.
I consult with exciting equestrian businesses, own 3 horses, and have 2 full “barn days” per week. Not only that, but I’m in a very privileged position to be able to help other equestrian entrepreneurs like you build your dream life.

That’s the thing about dreams — they CAN and DO come true… if you put the work in.

When I say “the work,” I’m not talking about “the grind.” That’s a shortcut to burnout. I’m talking about working smarter, not harder, with results-driven strategic steps.

But that’s the thing… No one tells you what these steps are. When I went looking for a roadmap on how to put the work in (not spend endless hours in the barn while somehow making thousands of dollars *eyeroll*) - I couldn’t find out what they were.

I’m changing that with my new course, Get to Work: The Tough Love Guide to Treating Your Business Like a Business.

For the first time, I’m offering a full insider’s perspective on what you need to focus on to make your dream work.

This online, self-paced horse business mentorship course takes the most important lessons I’ve learned in my 10+ years of experience with some of the world’s largest, most successful companies, and my 4+ years as a small equine business owner, and gives them to you in easy-to-implement steps.