Hi, I’m Kelly, Founder & CEO of Avenue Equestrian. I’ve helped build Fortune 500 businesses as well as those getting off the ground, and now I help equestrian business owners at all stages become confident leaders with a clear roadmap to success: in finances, leadership, relationships, and more.

Treat your job… like a job, but like, a really fun one

Once you’re clear on what you’re working toward, you have to actually put in the work. Setting non-negotiable work hours is essential to getting this work done.

Being the CEO means that you have more flexibility with your leisure time — like riding in the middle of the day, if you want — and it’s an important part of your life to have balance.

Fake productivity, or busy work, is super common. We all find ourselves guilty of it from time to time.

We’re here to make money. Yes, even if you’re working on something you love or are passionate about, which, for many of us, is horses.

Let’s have a real talk about something that's often overlooked but absolutely crucial for our success: finding and embracing our business superpowers.

Everybody struggles with determining their pricing. How you determine the price of your product or services depends on many factors — your costs, your goals, your time, the market, and your target audience.

You knew this was coming… The part where we have to open up bank statements. If the thought of opening your banking app makes you want to throw your phone away, this chapter is especially for you.

Business forecasting is the art (and some science) of predicting your business’s future performance.

Outsourcing can feel overwhelming, confusing, and expensive. But it's a CRITICAL part of business growth. It’s not just a buzzword; outsourcing is a savvy move reshaping how businesses like yours thrive.

Effective communication is the lifeblood of any business. Whether it's with your team, your clients, or your suppliers, clarity and transparency are non-negotiable.

Conflict. That uncomfortable, often avoided aspect of business that tends to make us squirm in our seats. When building a business, conflict is bound to arise.

You also have to practice hearing no.

Let's face it — entrepreneurship is not for the faint of heart. It's a rollercoaster ride of highs and lows, twists and turns. But high performers embrace the challenges head-on, viewing setbacks as opportunities for growth. Stay flexible, pivot when necessary, and never lose sight of your end goal.

As entrepreneurs, we're no strangers to the hustle – but what separates the good from the great?

Working with a coach or mentor is make-or-break for a lot of people. I don’t know many people who have been able to build a successful business without leaning on others for advice and support. There are so many ways you can benefit from a coach.

Want to know what one of my favorite things about running my own business is? The power to change course whenever I want.

In the fast-paced world of entrepreneurship, the difference between good and great often boils down to those tiny tweaks we make along the way.

In conclusion