As a small business owner and equestrian entrepreneur, you understand the importance of setting goals and envisioning the future of your business. You're the visionary, the dreamer, the driving force behind your equestrian venture. But let's be real – sometimes, all those ideas and goals swirling around in your head can feel overwhelming.

So no one really asked for this, and it's a bit of a departure from my ‘normal’ content. But reading is a big part of my life. I realized I wanted to make more room for reading this year, so I made it my goal in 2023 to read more. Specifically 25 books this year. This was a new habit I was trying to build, so I did not get hyper-focused about what kinds of books. The goal was simply to read more. << This is the business lesson in case you’re looking for one. Keep your goals simple to start.

2023 has been a year that has profoundly changed me and the way I run my business. There were MONTHS of intense self-doubt. Like sobbing in my car questioning ALL my life choices. There were even moments where I seriously even considered going back to work for a company full time and that SCARED me. I refused to let this dream die and it made me even more determined to make this work. 

I will admit that I was a little reluctant because as someone who likes to “do it all” and by myself (aka the hard way) I thought I didn’t need it. And I couldn’t be more wrong.

Outsourcing can feel overwhelming, confusing and expensive. But it's a CRITICAL part of business growth. I talk about how immensely helpful my executive assistant has been. But outsourcing is not just a buzzword; it's a savvy move that’s reshaping how businesses like yours thrive.

In the whirlwind of managing a business, it's easy to become entrenched in day-to-day operations, overlooking the pivotal element that often drives substantial growth: feedback. Seeking out perspectives beyond our own is not just a valuable asset; it's an essential strategy for success. When was the last time you actively sought feedback for your business?

The last 6 months of Avenue Equestrian have been some of the most transformative in the almost-four years of this business. Through many, many, many iterations of this business, I decided it was time to take a different approach.

The reimagined Avenue Equestrian is not just a transformation; it's a journey crafted to elevate your equestrian pursuits.